Archive for Direct Mail
Since the invention of the printing press, Direct-Mail has been part of our history. Even going all the way back to ancient Egypt were About 1000 B. C. an Egyptian landowner wrote on a piece of papyrus an advertisement for the return of a runaway slave. Even though in its primitive stage, we see that we have come a long way. Some people and even business believe this is still one of the best methods of advertising.
Direct-Mail return on investment strategy
Direct-Mail has some of the most cost effective ways to bring a new customer base. According to a DMA study conducted last year, direct mail averages $10 in sales for every $1 invested. Another study by Pitney Bowes found that Direct Mail generated a higher percentage of Internet sales than Internet advertising, TV and radio. I believe we can all say these are amazing numbers. So why don’t more people use this method of advertising as small business, Network Marketer, and etc?
Enlighten the masses to see the light
I believe we can all agree with these type of numbers, Direct-Mail is amazing way to spread your business message. I think we are at the point of learning now how do we put together a direct mail campaign that will attract new customers to our business? You are probably thinking right about now, that you have to be a copy writer to understand and use this method of advertising. I will show you 11 things you can do to help you build your new Direct-Mail campaign. There are even some amazing software’s out there that will help put this together for you step-by-step; that I will talk about in future post.
Follow the Yellow Brick Road
The subject line says it all; as we learned in the Wizard of Oz. Dorthy following that yellow brick road lead her all the way home. I’m going to give you the tips you need to build your first Direct-Mail campaign from scratch. Now this will be some brief examples that will help you down this journey of learning to build a great Direct-Mail piece.
Step: 1 When you are starting to write your paragraph, always indent the first line so you can pull your reader eyes into what you’re saying.
Step 2: When you want to make a point in your copy, use “quotations” to make it stick out. We see this all the time on packages when people are making a point for their product.
Step 3: Facts tell all about your product, but a great testimonial or story sells it. Always use great stories or testimonials to enhance the hot button of your buyers. Example: Below
Step 4: This one sounds like it blends in with step 3, but it has a more unique proposition. Case studies of your product or service is very good way to give people the benefits to see why they should use it. Example: You could give away a free E-Book, Special Report, or Information. This will direct your new consumer through powerful stories, analytical data, and powerful testimonies to nudge people’s hot buttons to buy. “This is if you have a case study or something like this already you can give to people to inform about your product or service”
Step:5 Always make sure to use real numbers that have true backing. Never try to embellish the numbers to look good, just be honest, and people will respect you more. People like to see facts and figures on your card.
Step 6: Make sure to always include in your Direct-Mail piece a Q&A section that informs them about what is important to them. Example: Think about what questions your future prospect would be thinking about when they see you’re add, and answer those questions for them.
Step 7: When you are trying to make an important point in your copy, underline short burst of copy. This will help you keep the reader engaged and following your message.
Step 8: Always use color that express your brand and your product or service. Please don’t send out cheap looking Direct-Mail pieces, or they will get thrown away. Also don’t make them to flashy like a car salesman. Simplicity is the key to winning in advertising. Example: This is what you don’t want to do.
Step 9: Always use the symbols that you would normally write out. Example: $ for dollar, + for plus, – for minus, = for equal, and etc. This is something that keeps the reader seeing the key points that you want them to focus on the most.
Step 10: Sometimes when you’re writing add copy you will get confused by this process, and that’s okay because most of us are not professional writers. Write your add copy the way you mean it, let people connect with you as a person, most of the time if you don’t have typos or really bad grammar; most people will move over that in your Direct-Mail piece.
Step 11: Direct-Mail is a personal marketing tool, use it to let people see your company, product, or service in that light. Make it also personal to them with their name on it, as if the message is going directly to them.
P.S. I’m going to show you a powerful software that will do this for you automatically by loading your contacts in this system or the list you have acquired through a lead list company. Load your CSV. File and this software will do the rest.
If you are small business or even own a small home business, you don’t want to miss this video.